Private Equity Investments for Lower-Middle-Market Companies

Private Equity Investments for Lower-Middle-Market Companies

Private Equity Investments for Lower-Middle-Market Companies

Meet our Team Roebling Capital Partners: Keith Carlson

our people

Meet Keith Carlson, CEO | Managing Partner

Keith Carlson is a Co-founder and Partner of Roebling Capital Partners.
He manages day-to-day operations and is the consummate deal-maker.

“I come from a very humble background. I grew up in rural Kentucky in a family with no more than a high school diploma. Despite this, my parents owned businesses and I watched them succeed through willpower, hard work and determination.

As a result, I’ve always had a soft spot for business owners. I can relate to the struggles, the lost family time and other hardships it takes to succeed.

My experiences have given me a deep appreciation for all the transactions I review and execute. I want each of them to be a win for the business owner and for RCP.”

Q&A with Keith Carlson

How did you get your start in private equity?

I knew in college that I wanted to be involved with private equity. I read a few books that detailed the industry, and was I hooked immediately. I became obsessed with making my way into the field. While in school, I formulated a plan for doing so and essentially walked that path until I reached my goals. Like many people, I put my time in by first taking a position at a large corporate investment banking firm and working hundred-hour weeks. After my analyst program, I made my way to the largest non-bank Charlotte-based private equity fund, where I became an integral member of the execution team. It was there that I cut my teeth in the lower-middle market.

What is the most exciting thing about working in the private equity space?

There are two big things. First, the complexity of the transactions is exciting. Each deal is unique, as each business is different and each owner has different goals. In private equity, you are thus constantly creating bespoke solutions for the unique situation of each company and owner. I thrive under challenges like this. Second, it is amazing to work on projects and transactions that almost always have a transformational impact on the business owner’s life. Having grown up in a small business, I’ve seen the blood, sweat, and tears that are involved. Taking part in something that allows owners to reap the benefits from those sacrifices is an irreplaceable feeling – the sheer joy is incredible.

Is there a particular deal that you managed that stands out as embodying why private equity is so important for companies, and its impact on their longevity?

I have worked on many deals. I’ve reviewed thousands and completed hundreds. The types that most stoke my excitement are what are often called “management buyouts.” Many business owners think highly of their own management teams and would love nothing more than to reward them by selling the company to a select few managers who have provided loyalty and hard work in building the company into what it has become.
Yet, there is usually a disconnect between what management teams can afford through personal means, what the debt markets can bear, and what the owner wants for their personal estate. In these scenarios, I have seen private equity act as a bridge between the management team’s personal means and the owner’s benevolent expectations (not selling for the highest amount they can, but still higher than can be afforded). It’s awesome to see private equity become this connective bridge.

You chose to start RCP in the midst of an economic downturn and a global pandemic, which to many people might seem very risky. What makes you confident that now is the right time to start a PE firm?

Private equity is a very attractive investment vehicle in general, but it is even more attractive, from an investor-return perspective, for funds that are raised on the heels of an economic recession. There are several reasons for this, but generally the financial performance of companies tends to contract or to grow more slowly during recessions. Because businesses tend to be bought and sold on the basis of multiples of their earnings (earnings × n = purchase price), valuations can theoretically be lower than they were at the peak of the economic cycle. And because investor capital and buyers become more scarce during recessions, the multiplier can contract as well.

I also feel that launching right now sends the right message to the community about our confidence in ourselves and the opportunity we see. There is no reason to delay, given what we know: that the Midwest and Southeast were underserved last year and are still underserved this year, despite the strange times we find ourselves in.

You have partnered with a group of impressive businessmen at RCP. How did you come together?

RCP was not the core focus for starting the group; other business matters and relationships preceded the idea. But the beauty of many good business ideas is that they occur organically and aren’t forced. This was the case for all the RCP partners. What started as a conversation among a few businesspeople about an entirely different matter ended with everyone bemoaning the fact that there weren’t enough high-quality local private equity options for companies and investors, and that the group of individuals currently assembled ought to do something about it. It really was a perfect blend of many disciplines, experiences and strengths occurring in the right place at the right time.

You are currently Managing Director of M&A Services and a shareholder at VonLehman CPA and Advisory. How does this affect your role as Managing Partner at RCP?

In short, it makes me better. I believe that to be a truly great buyer of businesses, you have to be good at selling businesses, or at least have spent some time on the sell side. Sell-side advising tends to bring different levels of complexity that buyers don’t often get to see before closing a transaction. The amount of time and energy that must be invested with a business owner to reach the decision to sell, and to decide how they want to do so is tremendous, and the task is tedious, time consuming, and highly consequential for many people (employees, family members, friends, etc.).

Because of that, I am continually sharpening my skills, and my appreciation of stated objectives is probably much greater than the average buyer’s. As a sell-side advisor, I’ve also seen many ways to accomplish various types of transactions due to soliciting offers from various buyers and investors. As such, I have plenty of original and unoriginal strategies I can deploy when determining what type of deal might work for RCP and the owners of a company.

Connect with Roebling Capital Partners

If you would like us to review your investment opportunity, please reach out to us.

Keith Carlson

CEO and Managing Partner

Latest News

News

Longstreth Sporting Goods Acquires Iconic Australian Brand Cultor Pty Ltd, Expanding Global Field Hockey Presence

Longstreth Sporting Goods announces the acquisition of Cultor Pty Ltd, headquartered in Perth, Australia. Cultor develops, markets and sells branded field hockey equipment on a global basis, and was founded approximately 40 years ago by Australian hockey legend Peter Haselhurst. Cultor’s flagship hockey brand “Gryphon” is well recognized internationally as a leading field hockey equipment

Read More »
News

Roebling Announces Strategic Growth Initiative with Florida-based Insurance Restoration and Consulting Services Firm

(Cincinnati, OH– December 29, 2021) – Roebling Capital Partners (“RCP” or “Roebling”), a Cincinnati-based private equity investment firm, has partnered with All Claims Repairs, Inc. / All Claims Consulting, Inc (collectively “All Claims” or “the Company”), a Florida-based insurance restoration services and consulting firm. The partnership provides All Claims with the resources needed to unlock

Read More »
News

Cincinnati-based Chemlock Nutrition Prepares for Continued Growth Via Deal with Roebling Capital Partners and Strength Capital Partners

(Cincinnati, OH– July 14, 2021) – Roebling Capital Partners (“RCP” or “Roebling”), along with Strength Capital Partners (“Strength”) have completed a majority recapitalization of Chemlock Nutrition (the “Company”), a fast-growing, specialty feed additives company. The deal will facilitate Chemlock Nutrition’s investment in R&D, additional technical staff and new innovations that will help accelerate growth initiatives

Read More »

ReCaP

Recap
Carly Ranks

Roebling Capital’s 2023 Lower-Middle Market M&A Outlook

Numerous variables influence the volume of M&A transactions completed each year. If it were only up to the willingness of an acquirer and a seller to transact, trends like what we saw in 2021 would continue. Things have greatly changed since then, and a new normal has set in. This is perhaps not too abnormal

Read More »

Private Equity ReCaP

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Company Name
Longstreth Sporting Goods

Website
longstrethfieldhockey.com

Location
Philadelphia, PA

Categories
Active, Value-Added Distribution

Date of Close
August 31, 2023

Longstreth Sporting Goods

Longstreth Sporting Goods is a value-added, omni-channel women’s field hockey equipment distributor that carries impressive brand equity and name recognition in the sector. The Company employs 20 full time employees and has been committed to supporting the development of domestic field hockey for over 40 years. The Company’s omni-channel sales approach boasts revenue streams from E-commerce, Wholesale, Group Sales, and Retail customers. 

Investment Thesis

  • Incredibly strong business model boasting high margins
  • Impressive management team (including middle management)
  • Opportunities for expansion into other sports and internationally
  • Longstreth’s position as the key player in a niche market
  • A very strong risk-adjusted return profile  

RVA™ Approach

  • Investing in eCommerce infrastructure to facilitate continued eCommerce revenue growth
  • Fragmented market prime for inorganic growth
  • Enhancements to operational capabilities to drive further efficiencies
The Porch Swing Company

Company Name
The Porch Swing Company

Website
theporchswingcompany.com

Location
Tampa, FL

Categories
Active, Consumer Products

Date of Close
February 18, 2022

The Porch Swing Company

The Porch Swing Company is one of the largest ecommerce retailers of porch swings and outdoor patio furniture in the U.S. The company’s products are superior-quality, easy-to-assemble, Amish-crafted outdoor furniture, including porch swings, swing beds, gliders, rocking chairs, and more.

Transaction Dynamics
Partnership with the founder to recapitalize the business and position it for future growth. Additionally, RCP partnered with Cincinnati-based operating partners to bolster the day-to-day operational management function. Both the founder and the operating partners made notable investments in the company as part of the transaction.

Investment Thesis
  • Elegant business model and value proposition that enable the company to scale easily and rapidly, without being burdened by significant warehousing space or inventory constraints
  • First-mover advantage and strong barriers to entry given legacy relationships with high-quality, reliable, Amish craftspeople
  • Opportunity to easily expand product offering and optimizing sourcing

RVA™ Approach

  • Investing in R&D to expand product offering and reduce seasonality
  • Improving systems and processes through implementing new technologies
  • Bolstering management infrastructure with key personnel additions
  • Accelerating growth via meaningful investment in sales, marketing, and advertising

Company Name
Teron Lighting, Inc. (TLI, LLC)

Website
teronlighting.com

Location
Cincinnati, OH

Categories
Active, Light Manufacturing

Date of Close
April 16, 2021

Teron Lighting

Cincinnati-based TLI, LLC is a nationally recognized leader in manufacturing energy-efficient, environmentally friendly lighting products. With over 40 years of experience in the design and manufacture of commercial-grade lighting fixtures, TLI is positioned for substantial growth in product and market initiatives.

Transaction Dynamics
RCP provided a solution to the legacy ownership group whereby they could transition out of the business and retire. We partnered with new and existing management, who have notable equity consideration, to align interests and propel growth into the future.

Investment Thesis
  • Compelling value proposition given the TLI’s ability to produce bespoke, American-made products, which are increasingly rare in the sector
  • Strong national manufacturers’ representative network
  • In-house testing and engineering capabilities
  • Diverse end market and customer base
  • Multiple avenues of growth yet to be pursued
RVA™ Approach
  • Top-grading management
  • Improving systems and processes
  • Investing further in engineering capabilities
  • Pursuing add-on acquisitions
  • Initiating a full-scale, ongoing marketing campaign to bolster the brand
All Claims Repairs & Consultants

Company Name
All Claims Repairs, LLC

Website
allclaimsrepairs.com

Location
Deerfield Beach, FL

Categories
Active, Business Services

Date of Close
December 20, 2020

All Claims Repairs

All Claims Repairs is a licensed and insured general contractor specializing in water extraction, mold remediation, and water and fire damage restoration. The company also provides consulting services such as expert testimony and umpiring services to litigated claims. The company works with residential and commercial property owners, insurance companies, and insurance claims professionals to evaluate and restore damaged properties.

Transaction Dynamics
Partnership with the existing owners to recapitalize the business to accelerate growth. The owners/management made a significant investment in the company as part of the transaction.

Investment Thesis

  • Unique value proposition in the industry, providing a full-service offering including both consulting and restoration services to key markets in Florida
  • Strong brand equity in the market
  • Nimble, flexible operations that enable the company to provide a multitude of value-added services to a diverse array of customers
  • Recession-resistant, non-cyclical business model

RVA™ Approach

  • Meaningful investment in the sales and marketing function to further diversify end markets
  • Adding key management members
  • Adding valuable advisory board members
Chemlock Nutrition Logo

Company Name
Chemlock Nutrition

Website
chemlocknutrition.com

Location
Cincinnati, OH

Categories
Active, Value-Added Distribution

Date of Close
June 14, 2021

Chemlock Nutrition

Chemlock Nutrition formulates and provides high-purity, specialty feed additives for end-use in the livestock feed industry. Since entering the industry in 2013, Chemlock is one of the fastest-growing feed additive and ingredient companies in the U.S., having more than tripled its revenue in the last three years.

Transaction Dynamics
Partnership with the founders/owners to recapitalize the company and position it for sustained long-term growth. The founders made a significant investment in the company as part of the transaction and will continue in their existing capacity going forward. 

Investment Thesis

  • The company takes a chemistry-first approach, enabling it to possess a strong position in the market, primarily from a product quality and innovation perspective
  • Attractive growth story, value proposition, and management dynamics
  • Expansive and diverse end markets, some of which are untapped
  • Meaningful continued equity and operational participation from the founders

RVA™ Approach

  • Enhancing systems and inventory management
  • Expanding proprietary product offering through concerted, meaningful investment in R&D
  • Further diversifying customer and end-market base
  • Augmenting the sales and marketing function